Pronunciation: /æd ˈsɜrvər/
noun A technology platform that stores, manages, and delivers online advertisements to websites or mobile apps.
A1 An ad server is a tool used to deliver online advertisements to users.
A2 The ad server tracks and reports on the performance of different ad campaigns.
B1 Advertisers use ad servers to manage their digital advertising campaigns effectively.
B2 Ad servers can optimize ad delivery based on user behavior and demographics.
C1 Advanced ad servers utilize machine learning algorithms to improve ad targeting.
C2 The ad server's real-time bidding system allows for efficient ad placements across multiple platforms.
formal The ad server is responsible for delivering targeted advertisements to website visitors.
informal The ad server is like the traffic cop for online ads.
slang The ad server is the puppet master of online ads.
figurative The ad server is the gatekeeper of digital advertising.
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