Pronunciation: /aɪˈiːdə/

Definitions of AIDA

noun a marketing acronym that stands for Attention, Interest, Desire, Action

Example Sentences

A1 AIDA is a popular marketing model.

A2 In marketing, AIDA stands for Attention, Interest, Desire, Action.

B1 Understanding the AIDA model can help businesses create effective advertising campaigns.

B2 Marketers use the AIDA framework to guide consumers through the purchasing process.

C1 AIDA is a fundamental concept in marketing psychology, influencing consumer behavior.

C2 Successful marketers know how to apply the principles of AIDA to engage and persuade their target audience.

Examples of AIDA in a Sentence

formal The AIDA model is commonly used in marketing to guide the process of attracting and retaining customers.

informal Have you heard of the AIDA model? It's a helpful tool for understanding customer behavior.

slang I aced my marketing presentation thanks to AIDA - it really helped me connect with my audience.

figurative Just like AIDA guides marketers through the customer journey, we can use a similar approach in our personal relationships to build connections.

Grammatical Forms of AIDA

past tense

AIDAED

plural

AIDAS

comparative

more AIDA

superlative

most AIDA

present tense

AIDAs

future tense

will AIDA

perfect tense

have AIDAED

continuous tense

is AIDAing

singular

AIDA

positive degree

AIDA

infinitive

to AIDA

gerund

AIDAing

participle

AIDAED

Origin and Evolution of AIDA

First Known Use: 1871 year
Language of Origin: Italian
Story behind the word: The word 'AIDA' originated as the title of an opera by Giuseppe Verdi.
Evolution of the word: Originally used as the title of an opera, 'AIDA' has since evolved to refer to a popular marketing and sales technique acronym which stands for Attention, Interest, Desire, and Action.