noun a feeling of excitement about something that is going to happen
adjective anticipatory
In music, anticipation is a technique where a note or chord is played before its expected time, creating tension and building anticipation for the listener.
In literature, anticipation can refer to the foreshadowing of events or the building of suspense to keep readers engaged and eager to discover what will happen next.
In psychology, anticipation refers to the act of looking forward to or predicting future events, often accompanied by a sense of excitement or anxiety.
In finance, anticipation can refer to the expectation of future market movements or economic trends, which can influence investment decisions.
In sports, anticipation is the ability of athletes to predict their opponents' moves or the trajectory of a ball, allowing them to react more quickly and effectively.
Writers use anticipation in storytelling to build suspense and keep readers engaged. They often foreshadow future events or create cliffhangers to keep the audience anticipating what will happen next.
Psychologists use anticipation in therapy sessions to help clients prepare for future challenges or triggers. By discussing potential scenarios and how to cope with them, clients can develop coping strategies and feel more in control.
Marketers use anticipation in advertising campaigns to create buzz and excitement around a product or event. By teasing upcoming releases or promotions, they can generate anticipation and drive interest and sales.
Event planners use anticipation to create memorable experiences for attendees. By carefully planning the flow of an event and strategically timing surprises or special moments, they can build anticipation and keep guests engaged and excited.