noun a very typical example of a certain person or thing
adjective relating to or denoting an original that has been imitated
In literature, archetypes are recurring symbols, characters, or themes that represent universal human experiences or patterns.
In mythology, archetypes are recurring motifs or characters that embody certain qualities or themes.
In psychology, archetypes are thought to be innate, universal patterns or symbols that are present in the collective unconscious.
In marketing, archetypes are used to create brand personalities that resonate with consumers based on established cultural symbols or narratives.
Writers often use archetypes as recurring themes or character types in their work to create a sense of familiarity or universality for the audience.
Psychologists may use archetypes in therapy to help clients identify patterns in their behavior or thought processes, and work towards personal growth and self-awareness.
Marketers may use archetypes in branding and advertising to tap into universal symbols and narratives that resonate with consumers, helping to create a strong emotional connection to a product or service.
Designers may use archetypes in their creative process to draw on familiar symbols or themes that evoke certain emotions or associations, helping to communicate a specific message or concept in their work.