noun an action or activity of rubbing or scratching someone's back as a gesture of affection or intimacy
In the context of business networking, 'back scratching' refers to the practice of mutual benefit where individuals or companies help each other out in exchange for similar favors in return.
In professional settings, 'back scratching' can refer to the practice of colleagues or professionals assisting each other in their careers with the expectation of receiving assistance or support in return.
In politics, 'back scratching' often occurs when politicians or political parties support each other's initiatives or policies in order to gain reciprocal support in the future.
Within friendship and social circles, 'back scratching' can involve doing favors for friends with the expectation of receiving similar favors in return.
In the writing industry, back scratching refers to authors promoting each other's work by sharing on social media, writing reviews, or recommending each other's books to their audience.
In the field of psychology, back scratching can refer to professionals recommending each other to clients, collaborating on research projects, or referring patients to each other for specialized treatment.
For marketing specialists, back scratching can involve forming partnerships with other businesses to promote each other's products or services, sharing each other's content on social media, or recommending each other to clients.
In politics, back scratching can refer to politicians supporting each other's campaigns, endorsing each other for positions, or forming alliances to advance common goals or agendas.