noun an idea or feeling that a word invokes in addition to its literal or primary meaning
In literature, connotation is often used to create layers of meaning and evoke specific emotions in the reader.
In psychology, connotation can be related to the emotional responses and associations that individuals have with certain words or concepts.
In the field of linguistics, connotation refers to the additional meanings or emotions that a word may carry beyond its literal definition.
In marketing and advertising, connotation is important for creating associations and perceptions around a brand or product.
Writers often use connotation to evoke certain emotions or associations in their writing. They carefully choose words with specific connotations to create a desired impact on the reader.
Psychologists may consider connotations when analyzing a patient's language use. The connotations of certain words or phrases can provide insights into the patient's underlying emotions or beliefs.
Marketers use connotation to create brand associations and influence consumer perceptions. They carefully select words and images with positive connotations to build a strong brand identity.
Politicians often use connotation to shape public opinion and sway voters. They may use words with positive or negative connotations to frame issues in a way that benefits their agenda.
Advertisers rely on connotation to create persuasive messages that resonate with their target audience. They use words and visuals with strong connotations to make their products or services more appealing.