noun the act of moving something to the front or forefront
verb present participle of the verb 'front', which means to face or be positioned towards the front
adjective describing something that is positioned at the front or forefront
adverb in a manner that emphasizes being at the front or forefront
In finance, fronting refers to a practice where a financial institution acts as an intermediary in a transaction, often to facilitate a loan or insurance policy.
Fronting is a syntactic process in which a linguistic element is moved to the beginning of a sentence or phrase for emphasis or to mark contrast.
In marketing, fronting may involve placing a product or brand name prominently at the forefront of advertising materials to attract consumer attention.
Fronting can also refer to the positioning of a lead vocalist or instrumentalist at the front of a stage or recording mix for prominence.
In the context of writing, 'fronting' refers to placing emphasis on a particular aspect or element of a story or piece of content. It can also refer to using a strong opening to grab the reader's attention.
In psychology, 'fronting' can refer to a defense mechanism where a person unconsciously places emphasis on certain aspects of their personality while hiding others. It can also refer to a behavior where a person presents a facade or false front to others.
In marketing, 'fronting' can refer to positioning a product or brand as the forefront or face of a campaign. It can also refer to showcasing the most appealing or attractive features of a product to attract customers.