Leanwashing

Pronunciation: /ˈlinˌwɑʃɪŋ/

Definitions of leanwashing

noun a marketing technique in which a company promotes the perception that its products are healthy or environmentally friendly, when in reality they may not be

Example Sentences

A1 I heard about leanwashing, but I'm not sure what it means.

A2 Leanwashing is when companies make their products seem healthier than they really are.

B1 Consumers should be aware of leanwashing tactics used by some food companies.

B2 The documentary exposed the truth behind leanwashing practices in the beauty industry.

C1 Regulators are cracking down on companies that engage in leanwashing to deceive consumers.

C2 Experts in marketing ethics are studying the impact of leanwashing on consumer behavior.

Examples of leanwashing in a Sentence

formal The company was accused of engaging in leanwashing practices to make their products appear healthier than they actually were.

informal I can't stand all this leanwashing in the media, just be honest about what's in the food!

slang I'm so tired of these companies trying to pull the wool over our eyes with their leanwashing tactics.

figurative The politician's speech was a perfect example of leanwashing, trying to make their actions seem more positive than they actually were.

Grammatical Forms of leanwashing

• past tense: leanwashed
• plural: leanwashings
• comparative: more leanwashing
• superlative: most leanwashing
• present tense: leanwash
• future tense: will leanwash
• perfect tense: have leanwashed
• continuous tense: is leanwashing
• singular: leanwashing
• positive degree: leanwashing
• infinitive: to leanwash
• gerund: leanwashing
• participle: leanwashed

Origin and Evolution of leanwashing

First Known Use: 2009 year

Language of Origin: English

Story behind the word: The term 'leanwashing' originated as a play on the word 'greenwashing', which refers to the practice of companies making misleading claims about the environmental benefits of their products. 'Leanwashing' similarly refers to companies making misleading claims about the health benefits of their products, particularly in relation to weight loss or healthy eating.

Evolution of the word: Since its first known use in 2009, 'leanwashing' has become increasingly popular in discussions about marketing tactics used by companies to promote their products as healthy or weight-loss friendly, despite lacking substantial evidence to support these claims.