Pronunciation: /lʊr/
noun a thing that tempts or is used to tempt someone to do something
A1 The fisherman used a shiny lure to catch a big fish.
A2 The shopkeeper displayed various lures to attract customers.
B1 The company's marketing campaign used discounts as a lure to increase sales.
B2 The criminal mastermind set up an elaborate trap as a lure for the detective.
C1 The political party used promises of tax cuts as a lure to win over voters.
C2 The art collector was drawn to the rare painting as a lure for his collection.
verb tempt (someone) to do something or to go somewhere, especially by offering some form of reward
A1 The shiny object lured the cat out of hiding.
A2 The smell of freshly baked bread lured customers into the bakery.
B1 The promise of adventure lured him away from his mundane job.
B2 The company used a marketing campaign to lure customers away from their competitors.
C1 The criminal mastermind lured the detective into a trap.
C2 The exotic location lured travelers from around the world to visit.
formal The company used a marketing campaign to create a lure for potential customers.
informal The new restaurant is trying to lure in customers with special promotions.
slang She used her charm to lure him into going on a date with her.
figurative The promise of a bright future lured him away from his current job.
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