Pronunciation: /ˈmaɪ.kroʊˌtɑr.ɡɪt/
noun a specific group of individuals or entities that are targeted with a tailored message or advertisement
A1 Microtargeting is a marketing strategy that focuses on a specific group of people.
A2 The politician used microtargeting to reach potential voters in key demographics.
B1 Companies use microtargeting to tailor their advertisements to individual consumers.
B2 The campaign's success was attributed to its effective use of microtargeting.
C1 Microtargeting has become increasingly sophisticated with the use of big data and analytics.
C2 The company's microtargeting strategy led to a significant increase in sales and customer engagement.
verb to target a specific group of individuals or entities with a tailored message or advertisement
A1 I microtargeted my friends with personalized invitations to my birthday party.
A2 The company decided to microtarget specific demographics for their new marketing campaign.
B1 The political candidate used social media to microtarget potential voters in key swing states.
B2 The advertising agency used data analytics to microtarget consumers based on their online behavior.
C1 The government agency employed sophisticated algorithms to microtarget individuals for surveillance purposes.
C2 The tech company developed a new software program to microtarget users with personalized content based on their preferences.
formal Political campaigns often use sophisticated algorithms to microtarget specific groups of voters.
informal The company uses data to microtarget ads to potential customers based on their browsing history.
slang I heard that social media influencers can microtarget their followers with personalized content.
figurative In marketing, it's important to microtarget your messaging to reach the right audience.
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