noun a fundraising event in which volunteers make phone calls to solicit donations or pledges
Nonprofit organizations often use phonathons as a way to engage with supporters and raise funds for their cause.
In the realm of telemarketing, a phonathon is a type of outbound calling campaign aimed at selling products or services over the phone.
In the field of fundraising, a phonathon is a method of soliciting donations over the phone by calling potential donors.
Universities and colleges frequently organize phonathons to reach out to alumni, parents, and friends for donations to support scholarships, programs, and facilities.
Phonathons require a team of volunteers to make calls, making volunteer management a key aspect of organizing a successful phonathon.
A writer may participate in a phonathon to raise funds for a cause they are passionate about, or to promote their own work through phone calls to potential readers or collaborators.
A psychologist may use phonathon techniques to reach out to clients for follow-up appointments, conduct surveys or research studies over the phone, or raise awareness about mental health issues in the community.
In the context of a nonprofit organization, phonathons are commonly used as a fundraising tool to solicit donations from past donors or new prospects. Fundraisers may make calls to thank donors, provide updates on the organization's work, or ask for financial support.
During political campaigns, phonathons are often used to mobilize volunteers, recruit supporters, and encourage voter turnout. Campaign managers may organize phone banks to reach out to registered voters, conduct surveys, or promote their candidate's platform.