noun a term used to describe the higher prices that are often charged for products and services marketed towards women compared to similar products marketed towards men
The pink tax refers to the phenomenon where products marketed towards women are priced higher than similar products marketed towards men.
Brands that engage in pink tax pricing strategies may face backlash from consumers who are aware of the discriminatory practice.
Retailers may be called out for implementing the pink tax, leading to reputational damage and loss of customers.
The pink tax is a form of gender-based pricing discrimination that can result in women paying more for everyday products and services.
The pink tax is often highlighted by feminist activists as a form of institutionalized sexism that perpetuates gender inequality.
The term 'pink tax' may be used by writers when discussing gender disparities in pricing for products and services marketed towards women.
Psychologists may use the concept of 'pink tax' when exploring the impact of gender-based pricing on consumer behavior and social attitudes.
In the field of marketing, professionals may analyze the effects of 'pink tax' on purchasing decisions and brand loyalty among female consumers.
Economists may study the economic implications of the 'pink tax' phenomenon, including its effects on household spending and overall market competitiveness.
Policy analysts may consider the regulatory implications of gender-based pricing practices and advocate for measures to address the 'pink tax'.