Pronunciation: /plɔɪ/
noun a cunning plan or action designed to turn a situation to one's own advantage
A1 She used a clever ploy to win the game.
A2 His ploy to get out of doing his homework failed.
B1 The company's marketing ploy was successful in attracting new customers.
B2 The politician's ploy to gain votes backfired when the truth was revealed.
C1 The CEO's ploy to increase profits involved cutting corners and risking quality.
C2 The spy's intricate ploy to infiltrate the enemy's headquarters was nearly flawless.
formal The company's latest marketing ploy was met with mixed reviews from industry analysts.
informal I see right through your little ploy to get out of doing the dishes.
slang Nice try with that ploy, but I'm not falling for it.
figurative Her charm was just a ploy to get what she wanted.
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