Pronunciation: /rɪˈvɜrs ˈfɛrɪt/
noun a tactic used to confuse or mislead others
A1 I heard a term 'reverse ferret' but I'm not sure what it means.
A2 The newspaper editor decided to do a 'reverse ferret' and change the headline at the last minute.
B1 The politician's sudden 'reverse ferret' on the issue confused many of his supporters.
B2 The company's decision to do a 'reverse ferret' and backtrack on their previous statement caused a lot of controversy.
C1 The journalist's 'reverse ferret' in his reporting raised questions about his credibility.
C2 The CEO's unexpected 'reverse ferret' in the company's strategy left investors uncertain about the future.
formal The company decided to do a reverse ferret on their marketing strategy after receiving negative feedback from customers.
informal I can't believe they did a reverse ferret on the new product launch at the last minute!
slang They really pulled a reverse ferret on us with that sudden change in plans.
figurative Sometimes in life, you have to do a reverse ferret and change direction when things aren't going as planned.
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reversed ferret