Sharewashing

Pronunciation: /ˈʃɛrˌwɒʃɪŋ/

Definitions of sharewashing

noun a blend of the words 'share' and 'greenwashing', used to describe companies that falsely claim to be environmentally friendly or sustainable in order to attract customers

Example Sentences

A1 Sharewashing is when a company pretends to care about the environment just for show.

A2 Some businesses engage in sharewashing to make themselves look more socially responsible than they really are.

B1 Consumers are becoming more aware of sharewashing tactics used by companies to manipulate public perception.

B2 The rise of social media has made it easier for consumers to call out instances of sharewashing by companies.

C1 Sharewashing can have serious consequences for a company's reputation and bottom line if exposed.

C2 Companies that engage in sharewashing risk losing the trust of their customers and stakeholders.

Examples of sharewashing in a Sentence

formal The company's sharewashing tactics were exposed by investigative journalists.

informal I heard that company is just sharewashing their image to look good.

slang Don't fall for their sharewashing, it's all just a facade.

figurative His constant sharewashing of his accomplishments made it hard to distinguish the truth.

Grammatical Forms of sharewashing

• past tense: sharewashed
• plural: sharewashers
• comparative: more sharewashing
• superlative: most sharewashing
• present tense: sharewash
• future tense: will sharewash
• perfect tense: have sharewashed
• continuous tense: is sharewashing
• singular: sharewasher
• positive degree: sharewashing
• infinitive: to sharewash
• gerund: sharewashing
• participle: sharewashed

Origin and Evolution of sharewashing

First Known Use: 2010 year

Language of Origin: English

Story behind the word: The term 'sharewashing' is believed to have originated in the context of social media and online platforms, where companies engage in practices to make their activities appear more socially responsible or environmentally friendly than they actually are.

Evolution of the word: Initially used to describe companies' attempts to portray themselves in a more positive light by highlighting their social or environmental initiatives, 'sharewashing' has evolved to encompass a broader range of deceptive practices aimed at boosting public perception without genuine commitment to social responsibility.