Pronunciation: /ʃrɪŋkˈfleɪʃən/
noun a portmanteau of 'shrink' and 'inflation', referring to the practice of reducing the size or quantity of a product while maintaining its price
A1 Shrinkflation is when the size of a product gets smaller but the price stays the same.
A2 Consumers may not always notice shrinkflation because the changes are subtle.
B1 Shrinkflation can be a sneaky way for companies to increase their profits without raising prices.
B2 Economists study the effects of shrinkflation on consumer behavior and inflation rates.
C1 The phenomenon of shrinkflation has become more common in recent years as companies look for ways to cut costs.
C2 Some consumers have started to boycott products that have been affected by shrinkflation in order to send a message to companies.
formal Shrinkflation is a phenomenon where companies reduce the size or quantity of a product while keeping its price the same.
informal Have you noticed any shrinkflation at the grocery store lately? It seems like the bags of chips keep getting smaller.
slang I hate when companies pull that shrinkflation trick on us - it's like they think we won't notice!
figurative The concept of shrinkflation can also be applied to situations where things seem to be diminishing in value or quality over time.
shrinkflated
shrinkflations
more shrinkflated
most shrinkflated
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will shrinkflate
has shrinkflated
is shrinkflating
shrinkflation
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to shrinkflate
shrinkflating
shrinkflated