verb to make something softer or more gentle
adverb softly or gently
To soften up vegetables by cooking them in a liquid or by steaming
To soften up the opponent's defense by repeatedly attacking a certain area
To soften up the other party by making concessions or building rapport before making demands
In the context of writing, 'soften up' can refer to making a piece of writing more engaging or approachable by using less formal language or tone.
Psychologists may use 'soften up' when referring to the process of helping a client become more open or receptive to discussing difficult topics or emotions.
For a salesperson, 'soften up' could mean building rapport with a potential customer before pitching a product or service.
Managers may use 'soften up' when talking about preparing employees for changes in the workplace, such as restructuring or new policies.