noun the extent to which a product, idea, etc., gains popularity or acceptance
Traction is the frictional force that allows an object to grip a surface and move without slipping.
In marketing, gaining traction refers to increasing visibility and engagement with a target audience.
Startups need to gain traction in the market to attract investors and customers.
Athletes strive to gain traction on the field or court to improve their speed and agility.
Traction control systems help vehicles maintain grip on the road surface, especially in slippery conditions.
In the writing world, 'traction' refers to the ability of a piece of writing to gain attention, popularity, and engagement from readers. Writers often strive to create content that gains traction in order to reach a larger audience and have a greater impact.
Psychologists may use the term 'traction' when referring to the progress or momentum a client is making in therapy. They may discuss how a client is gaining traction in working through their issues or making positive changes in their life.
Entrepreneurs often use 'traction' to describe the growth and success of their startup or business. They may talk about gaining traction in the market, attracting more customers, or increasing revenue.
In marketing, 'traction' is used to describe the level of engagement and interest a marketing campaign or strategy is generating. Marketing specialists may analyze data to determine how much traction a campaign is getting and make adjustments to improve results.
For sales representatives, 'traction' can refer to the progress made in closing deals or converting leads into customers. They may talk about gaining traction with a particular client or in a specific market.