Transcreation

Pronunciation: /trænsˌkriːˈeɪʃən/

Definitions of transcreation

noun a process that involves adapting a message from one language to another while maintaining its intent, style, tone, and context

Example Sentences

A1 Transcreation involves adapting a message for a different culture or language.

A2 In transcreation, the original message is creatively transformed to resonate with the target audience.

B1 Transcreation requires a deep understanding of both the source and target languages.

B2 The success of transcreation lies in effectively conveying the intended message while maintaining cultural nuances.

C1 Experienced transcreators can seamlessly blend creativity and linguistic accuracy to produce compelling content.

C2 Transcreation goes beyond mere translation by capturing the essence and emotion of the original message.

Examples of transcreation in a Sentence

formal Transcreation is a process of adapting a message from one language to another while maintaining its intent, style, tone, and context.

informal I hired a transcreation expert to make sure my advertising campaign resonates with the local audience.

slang I need someone who can transcreate this slogan so it doesn't sound awkward in Spanish.

figurative Transcreation is like being a language chameleon, able to blend seamlessly into different linguistic landscapes.

Grammatical Forms of transcreation

• past tense: transcreated
• plural: transcreations
• comparative: more transcreative
• superlative: most transcreative
• present tense: transcreates
• future tense: will transcreate
• perfect tense: has transcreated
• continuous tense: is transcreating
• singular: transcreation
• positive degree: transcreative
• infinitive: to transcreate
• gerund: transcreating
• participle: transcreated

Origin and Evolution of transcreation

First Known Use: 1964 year

Language of Origin: English

Story behind the word: The word 'transcreation' is a combination of 'translation' and 'creation', reflecting the process of adapting a message from one language to another while maintaining its intent, style, tone, and context.

Evolution of the word: Initially used in the field of advertising and marketing to refer to the adaptation of campaigns for different markets, 'transcreation' has since expanded to various industries where cultural nuances play a significant role in communication.