noun a word used to identify any of a class of people, places, or things
verb a word used to describe an action, state, or occurrence
adjective a word naming an attribute of a noun, such as sweet, red, or technical
adverb a word or phrase that modifies or qualifies an adjective, verb, or other adverb or a word group, expressing a relation of place, time, circumstance, manner, cause, degree, etc.
pronoun a word that can function by itself as a noun phrase and that refers either to the participants in the discourse or to someone or something mentioned elsewhere in the discourse
conjunction a word used to connect clauses or sentences or to coordinate words in the same clause
article a word that is used with a noun to indicate the type of reference being made by the noun
In psychology, this phrase may be referenced when discussing behaviors that can create attraction or attachment in relationships.
In marketing, the concept of creating desire or interest by not giving too much attention or being overly available can be related to the idea of 'treat them mean, keep them keen'.
This phrase is often used in the context of dating advice, suggesting that being aloof or playing hard to get can make someone more interested in you.
In the context of writing, this phrase might be used to describe a character or relationship dynamic in a story where one person is intentionally difficult or aloof in order to keep the other person interested or intrigued.
A psychologist might use this phrase when discussing relationship dynamics or dating advice with clients, cautioning against playing games or being overly distant in order to maintain someone's interest.