Pronunciation: /wɑtʃwɜrd/
noun a guiding principle or motto
A1 My watchword for the day is 'positivity'.
A2 In times of trouble, 'hope' is my watchword.
B1 The team's watchword for the project is 'efficiency'.
B2 As a leader, 'integrity' is my watchword.
C1 The company's watchword for success is 'innovation'.
C2 For the environmentalist, 'sustainability' is the watchword that drives all actions.
formal Integrity is the watchword of this organization.
informal Safety first is the watchword around here.
slang The watchword for this project is 'go big or go home.'
figurative In times of uncertainty, resilience becomes the watchword for survival.
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