Advertising And Marketing Jargon

noun a person who is sly or cunning

adjective having a smooth, gleaming, and slippery surface

• The businessman wore a sleeker slicker to protect himself from the rain.
• I borrowed my friend's slicker for the hiking trip.
• That slicker is so cool, where did you get it?
• His slicker attitude helped him navigate through the tough negotiation.

noun a person or device that produces or uses multiple forms of writing or printing

adjective relating to or involving the use of multiple forms of writing or printing

• The polygraphic analysis of the suspect's statement revealed inconsistencies.
• I heard they did a polygraphic test on him to see if he was lying.
• They hooked him up to a polygraph machine to see if he was telling the truth.
• Her emotions were like a polygraphic chart, constantly shifting and hard to read.