Advertising Jargon

adjective causing laughter or providing entertainment; funny

• The amusing anecdote provided a light-hearted moment during the conference.
• The movie was so amusing, I couldn't stop laughing!
• That TikTok video was hella amusing!
• Her clever wit was an amusing dance of words.

noun a person who announces, especially one who introduces programs on radio or television

• The announcer at the event spoke clearly and professionally.
• The announcer at the game was really energetic and kept the crowd engaged.
• Did you hear that announcer drop some sick rhymes during the halftime show?
• She was the announcer of her own destiny, confidently guiding her life in the direction she wanted.

noun foolish or deceptive talk; nonsense

• The claim that the company's profits are soaring is nothing but baloney.
• I can't believe you fell for that baloney about aliens landing in the backyard.
• Stop feeding me that baloney, I know you're lying.
• His excuse for being late was pure baloney, he just overslept.

noun the quality of being loud, obvious, or conspicuous; the state of being blatant

• The blatancy of the corruption within the company was shocking to the shareholders.
• The blatancy of his lies was so obvious that no one believed him.
• The blatancy of her attitude was off the charts.
• The blatancy of the neon lights in the city gave it a vibrant and lively atmosphere.

noun a large, nonrigid airship or dirigible

• The blimp floated gracefully above the stadium, advertising the latest product.
• We saw a blimp flying over the city yesterday, it was so cool!
• Check out that massive blimp in the sky, it's huge!
• Her ego was like a blimp, always hovering over everyone else.

noun a type of soft candy that is chewed instead of swallowed

verb present participle of the action of chewing gum

• Chewing gum is often used as a means to freshen one's breath.
• Hey, do you have any chewing gum I can borrow?
• I always pop a piece of chewing gum before going out to meet my friends.
• Her words were like chewing gum, sticking in my mind long after she had spoken.

verb to suggest or imply in addition to the literal or primary meaning

• The word 'luxurious' connotes a sense of wealth and opulence.
• Using the term 'boss' can connote authority or leadership.
• In teen slang, 'lit' often connotes something exciting or cool.
• The dark clouds connote an impending storm.

noun a type of wordplay where a phrase can be understood in two ways

• The author cleverly used a double entendre to add depth to the dialogue in the play.
• I love it when movies have a double entendre - it's like a hidden joke for adults.
• That song is full of double entendres, it's so cheeky!
• Her smile was like a double entendre, hiding a deeper meaning behind its surface charm.

adverb in a clear and detailed manner, leaving no room for doubt or misunderstanding

• The terms of the agreement expressly state that all parties must adhere to the confidentiality clause.
• I told him expressly not to touch my phone, but he did it anyway.
• She expressly told him to back off, but he just wouldn't listen.
• His actions spoke more expressly than any words could convey.

adjective obtrusively bright and showy; lurid

• The garish decorations at the event were overwhelming and clashed with the elegant theme.
• I can't believe she bought that garish shirt, it's so bright and flashy.
• That car with the garish paint job is totally over the top.
• Her garish personality always seems to attract attention wherever she goes.

verb to make or become more intense or extreme

• The company's marketing efforts intensified after the new product launch.
• The party really intensified once the music started playing.
• Things really intensified between them after the argument.
• The tension in the room intensified as the negotiations continued.

noun physical appearance or attractiveness

verb to direct one's gaze in a particular direction

• The painting looks exquisite with its intricate details and vibrant colors.
• She looks stunning in that dress, it really suits her.
• That new car looks sick, I wish I could afford one.
• From the outside, everything looks perfect, but you never know what's going on behind closed doors.

noun a printed publication consisting of folded, usually bound sheets containing news, feature articles, advertisements, and correspondence

• I start my day by reading the newspaper to stay informed about current events.
• I like to flip through the newspaper while drinking my morning coffee.
• I snagged a copy of the newspaper from the cafe for free.
• The newspaper of life is constantly being written, with each day bringing new stories and experiences.

noun a picture or image taken with a camera

verb to take a photograph

• The photographer took a high-quality photograph of the bride and groom.
• I snapped a quick photograph of the sunset before it disappeared.
• Let's take a selfie and post it on social media!
• The artist painted a vivid photograph of the bustling city streets.

noun a visual representation or portrayal in the form of a picture

• The picturization of the novel was beautifully done in the movie adaptation.
• I really liked how they did the picturization in that film.
• The picturization in that music video was on point!
• The artist's picturization of emotions through their paintings is truly captivating.

noun the act of placing or arranging something in a particular position or way

verb present participle of the verb 'position', which means to place or arrange something in a particular position or way

• The company is focusing on improving its market positioning in order to attract more customers.
• She's working on her positioning for the upcoming job interview.
• I need to figure out my positioning for this project, it's due tomorrow.
• His positioning in the debate was clear and strong, earning him the victory.

verb to make something known to the public through various forms of media

• The company hired a PR firm to publicize their new product launch.
• I'm going to publicize the event on social media.
• Let's make sure to publicize the party so everyone knows about it.
• The artist's controversial painting was sure to publicize his work.

noun a style of type without serifs, or small lines at the ends of characters

adjective describing a typeface without serifs

• The document was written in a clean and professional sans serif font.
• I prefer using sans serif fonts for my presentations because they look modern.
• I think sans serif fonts are super cool and trendy.
• Her writing style is like a sans serif font - simple and straightforward.

noun a part of a contract or other document that is printed in small type and is often overlooked or not read carefully

• It is important to carefully read and understand the small print before signing any legal document.
• Make sure you check out the small print on that contract before agreeing to anything.
• Don't forget to read the small print on that deal, it might have some sneaky stuff in there.
• Sometimes the real meaning lies in the small print, so pay attention to the details.

noun A person who is regarded as knowledgeable or clever

adjective Clever or intelligent in a cheeky or cocky way

• The young girl was known for being a real smarty in her class, always answering questions correctly.
• My brother thinks he's such a smarty, always coming up with clever comebacks.
• Don't be such a smarty pants, just admit when you don't know the answer.
• She played the game like a chess master, moving her pieces strategically like a true smarty.

adjective stylish or attractive in a flashy way

• The CEO arrived at the gala wearing a snazzy tuxedo.
• Check out my snazzy new sneakers!
• That car is so snazzy, I wish I could afford it.
• Her snazzy personality always brightens up the room.

noun a sound made by something striking or falling into liquid

verb to cause a liquid to strike or fall on something in a scattered or dispersed way

• The swimmer made a graceful splash as she dove into the pool.
• I love watching kids splash around in the pool on a hot summer day.
• Let's go to the beach and make a big splash in the water!
• Her new fashion line made a splash in the industry, gaining attention from many.

noun a particular location or position

verb to place or set in a particular spot

adjective having a spot or spots

adverb in or into a particular spot

• The scientist used a microscope to spot the tiny bacteria in the sample.
• I can spot my favorite coffee shop from here.
• I'll spot you some cash for lunch if you need it.
• She has a keen eye to spot opportunities in the market.

noun a device that receives and displays television broadcasts

adjective relating to the broadcasting of television programs

• The television industry is constantly evolving with new technology.
• I love watching television shows in the evenings.
• Let's binge-watch some TV tonight!
• Her mind was like a television, constantly flickering with different thoughts.

noun a person who watches or looks at something, such as a television show or movie

• The viewer of the art exhibit was deeply moved by the artist's work.
• The movie was so good, the viewers couldn't stop talking about it.
• The viewers were totally hooked on that new reality TV show.
• As the viewer of the situation, she could see all the angles and potential outcomes.

verb to alter or manipulate a photograph using the software Adobe Photoshop

• The image appears to have been photoshopped to enhance the colors.
• I can tell that selfie was totally photoshopped to make you look better.
• That picture is so obviously photoshopped, it's not even funny.
• Her story was so unbelievable, it sounded like it had been photoshopped.

noun an abbreviation for 'public service announcement'

• The organization issued a PSA regarding the importance of vaccinations.
• Did you see the PSA about recycling on TV last night?
• I heard the PSA about drunk driving is really impactful.
• Her actions were a PSA for the consequences of procrastination.

noun a type of citrus fruit that is a hybrid of a grapefruit and a tangerine

• The ugli fruit is a hybrid of a grapefruit, an orange, and a tangerine.
• I tried an ugli fruit for the first time and it was surprisingly delicious.
• Don't judge a book by its cover, that guy may seem ugli but he's actually really nice.
• The situation was getting ugli, so I had to step in and diffuse the tension.

noun a slang term used to describe the increasing presence of advertisements in various forms of media

• The company's marketing strategy involved carefully monitoring ad creep to ensure brand integrity.
• I'm so tired of ad creep on my social media feeds, it's everywhere!
• Ugh, ad creep is seriously getting on my nerves, can't escape it.
• The ad creep in that area of town is like a virus, spreading rapidly and infecting everything.

adjective describing something as lacking advertisements

• The adless version of the website is available for premium subscribers.
• I prefer using the adless app because it's less annoying.
• I can't stand all these ads, I need the adless version ASAP.
• Her mind was like an adless space, free from distractions and clutter.

noun a person or group responsible for creating advertisements

• The ad-makers carefully crafted a campaign to appeal to a wider audience.
• Those ad-makers really know how to sell a product.
• The ad-makers are killing it with their latest ad!
• The ad-makers are like artists, painting a picture with words and visuals.