Advertising Metrics

noun a unit of measurement used in the newspaper industry to determine the amount of space an article or advertisement takes up in a column of a newspaper

• The article received a significant amount of column inches in the newspaper.
• The story got a lot of column inches in the paper.
• That gossip about the celebrity got tons of column inches.
• Her accomplishments in the field earned her many column inches in the press.

noun metrics - a method of measuring something, or the results obtained from this

• The marketing team presented a detailed report on various marketing metrics to the board of directors.
• I need to check the marketing metrics to see how our campaign is performing.
• Let's dive into the marketing metrics and see what's working and what's not.
• The marketing metrics are like a compass, guiding us towards our business goals.