Advertising Terminology

verb to make a public announcement or announcement in a public medium in order to promote or sell a product, service, or event

• The company plans to advertise their new product through a series of television commercials.
• I saw a poster on the street advertising a sale at the mall.
• I'm going to advertise my tutoring services on social media to get more clients.
• Her smile advertised her genuine happiness to everyone around her.

noun a short description or promotional piece of writing, usually found on the cover of a book or movie

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• The blurb on the back of the book provided a brief summary of the plot.
• I always read the blurb before deciding whether to buy a book.
• I skimmed through the blurb and it seemed like a boring story.
• The blurb of his life story highlighted all the major events in his journey.

noun a paid advertisement or promotional announcement

adjective related to or engaged in commerce or trade

• The company's new commercial was well-received by the target audience.
• Did you see that funny commercial during the game last night?
• I can't believe how cringey that commercial was, bro.
• His actions were purely commercial, with no regard for personal values or ethics.

noun a person who writes the text of advertisements or publicity material

• The copywriter was tasked with creating compelling content for the company's new marketing campaign.
• The copywriter is working on writing some cool stuff for the website.
• The copywriter is the one who comes up with all the catchy words for ads.
• The copywriter weaves words together like an artist painting a masterpiece.

adjective describing a quality of being misleading or giving a false impression

• The company was accused of engaging in deceptive marketing practices.
• Don't trust him, he's known for being deceptive.
• She's so deceptive, I never know when she's telling the truth.
• The painting's use of light and shadow creates a deceptive sense of depth.

noun a person or organization that publicly supports or recommends a particular product or service

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• The company hired a well-known celebrity as their endorser for the new product.
• I heard that my favorite singer is now an endorser for a popular clothing brand.
• That basketball player is a sick endorser for that energy drink.
• She became the unofficial endorser of positivity in our group.

verb to help or encourage something to develop or increase; to support or actively encourage

• The company launched a new marketing campaign to promote their latest product.
• They're trying to promote the event on social media to get more people to attend.
• I'm always promoting my favorite music to my friends.
• His actions promote a sense of unity among the team members.

noun a large-screen television display used for advertising or information

adjective relating to or characteristic of a jumbotron

• The company displayed their logo on a jumbotron at the event.
• We saw our faces on the jumbotron at the game last night!
• The jumbotron at the concert was lit!
• Her smile lit up the room like a jumbotron.

noun a document detailing the cost of advertising space or time in a publication or on a broadcast

• The rate card outlines the prices for different services offered by the company.
• Have you seen the rate card for the new restaurant in town? It's pretty expensive.
• I always check the rate card before deciding to buy anything online.
• In the competitive market, having a clear rate card can help businesses stand out from the competition.

noun a marketing technique in which a person's skin is used as advertising space

• Skinvertising is a unique form of advertising where companies pay individuals to tattoo their logos or slogans on their skin.
• Have you heard of skinvertising? It's when people get paid to have ads tattooed on their bodies.
• Skinvertising is like turning your body into a billboard for cash.
• Some people see skinvertising as selling out, while others view it as a creative form of self-expression.

noun a made-up word that combines 'advertisement' and 'architecture', possibly referring to a building or structure designed to serve as a form of advertising

• The city council approved the new advertecture design for the downtown area.
• Have you seen the cool advertecture they put up on Main Street?
• That advertecture is lit, bro!
• The advertecture of skyscrapers in the city creates a unique skyline.

noun a person who is standing, especially in a crowded place where seats are not available

• The standee displayed information about the upcoming events at the conference.
• I saw a cool standee for the new movie in the theater lobby.
• Check out that standee for the concert, it looks lit!
• She felt like a standee in the corner, unnoticed by everyone at the party.

noun A job title in the business industry

• The account executive is responsible for managing client relationships and increasing sales revenue.
• The account executive is the one who deals with all the clients and tries to make more money.
• The account exec is in charge of schmoozing clients and making bank.
• The account executive is like a conductor, orchestrating deals and harmonizing relationships.

verb a word used to describe an action, state, or occurrence

adjective a word that describes or modifies a noun or pronoun

• The adfrozen website caused delays in loading the content.
• I can't access the website right now, it's adfrozen.
• The website is adfrozen, I can't get anything to load.
• Her mind felt adfrozen with fear when she heard the news.

noun A word that refers to a person, place, thing, event, substance, or quality.

adverb A word that modifies a verb, adjective, or other adverb, indicating time, place, manner, degree, etc.

preposition A word that shows the relationship between a noun (or pronoun) and other words in a sentence.

• The lawyer cited the Latin phrase 'ad int' in his legal argument.
• I have no idea what 'ad int' means, do you?
• Some people use 'ad int' as a fancy way to sound smart.
• The artist's painting was full of hidden meanings, including the phrase 'ad int'.

noun a colloquial term for the world of advertising

• The adland industry is constantly evolving with new technologies and trends.
• People who work in adland are always coming up with creative ideas for advertisements.
• I heard adland is a cutthroat industry to work in.
• In the world of adland, ideas are the currency that drives success.

noun a layer of material that is added on top of another material or surface

• The adlayer on the website is strategically placed to maximize visibility for the brand.
• I noticed the adlayer on the side of the page while browsing online.
• I always scroll past the annoying adlayer that pops up on that site.
• Her charisma acted as an adlayer, drawing in people wherever she went.

noun Someone who works in advertising

• The ad makers crafted a compelling marketing campaign for the new product launch.
• Those ad makers really know how to sell a product!
• The ad makers are killing it with their latest ad campaign.
• The ad makers are like artists, painting a picture with words and visuals in their advertisements.

noun a person who works in advertising, typically in a managerial or executive role

• The adman presented a comprehensive marketing strategy to the client.
• The adman came up with a catchy slogan for the new campaign.
• The adman is a pro at selling products through ads.
• He was an adman in the way he could persuade anyone to do anything.

noun a term used to describe the mass marketing of products or services to a large audience through advertising

• The company's marketing strategy includes targeting the mass audience through admass advertising.
• Admass ads are everywhere these days, you can't escape them.
• I'm so tired of all these admass commercials interrupting my shows.
• The politician's speech was like an admass campaign, trying to appeal to as many voters as possible.

noun A person who works in advertising or marketing, often specializing in creating advertisements or campaigns

• The adsmith presented a detailed marketing strategy to the client.
• I heard the adsmith is coming up with a new ad campaign for the product.
• The adsmith is a genius when it comes to creating catchy ads.
• She was like an adsmith, effortlessly weaving words to create compelling advertisements.

noun A word that represents a person, place, thing, or idea.

adjective A word that describes or modifies a noun or pronoun.

adverb A word that modifies a verb, adjective, or another adverb, indicating manner, time, place, degree, etc.

• The company decided to invest in advertising to increase their brand awareness.
• I heard they're gonna start running ads to get more customers.
• They're gonna start pushing their product hard with some adv.
• In the game of marketing, adv is like the ace up your sleeve.

noun a plural form of the noun 'advertisement', which refers to a paid promotion of a product, service, or event

• The company invested a lot of money in producing high-quality advertainments for their new product.
• I love watching those funny advertainments during commercial breaks.
• Did you see that advertainment for the new video game? It looks lit!
• The artist's music videos are like advertainments for his unique style and talent.

noun plural form of the noun 'advertency', which means the act of being attentive or observant

• It is important to pay attention to any advertencies in the legal documents before signing.
• Make sure you don't miss any advertencies in the fine print.
• Don't overlook the advertencies or you might get in trouble.
• She navigated through life's challenges with keen advertencies.

noun a poster or advertisement

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• The affiche displayed outside the theater announced the upcoming performance.
• Have you seen the affiche for the new movie yet?
• I snagged a cool affiche from the concert last night.
• The politician's speech was like a well-designed affiche, catching everyone's attention.