noun
a price that is recommended by the manufacturer or seller as the initial selling price of a product
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The list price of the car was $30,000, but I was able to negotiate a lower price.
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The list price for the concert tickets is $100, but I'm sure we can find them cheaper online.
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I can't believe the list price for those shoes is $200! That's way too expensive.
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The list price of success includes hard work, dedication, and perseverance.