Behavioral Targeting

verb to target a very specific group or audience with tailored messages or advertisements

• The political campaign microtargeted specific demographics with tailored messaging.
• The company microtargeted ads to people based on their online behavior.
• The marketing team totally microtargeted their new product to millennials.
• His speech seemed to be microtargeted towards winning over undecided voters.

noun a word that represents a person, place, thing, or idea

adjective a word that describes or modifies a noun

• Direct digital marketing involves reaching out to customers through online channels such as email, social media, and targeted ads.
• Direct digital marketing is all about using the internet to promote products and services directly to consumers.
• Direct digital marketing is like sliding into customers' DMs to sell them stuff.
• Direct digital marketing is like casting a wide net in the vast ocean of the internet to attract potential customers.