Brand Identity Terms

noun the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations

• The company's ethos is centered around sustainability and ethical business practices.
• Our team's ethos is all about working hard and having each other's backs.
• Their ethos is all about living life to the fullest and not caring what others think.
• The ethos of the story is one of redemption and forgiveness.

adjective able to be recognized or identified; distinctive

• The logo of the company is very recognizable and easy to identify.
• That actress is so famous, she's totally recognizable wherever she goes.
• The street artist's work is so dope, it's super recognizable in the neighborhood.
• The melody of the song is so catchy, it's instantly recognizable even after just one listen.