Brand Identity Vocabulary

noun a style of type without serifs, or small lines at the ends of characters

adjective describing a typeface without serifs

• The document was written in a clean and professional sans serif font.
• I prefer using sans serif fonts for my presentations because they look modern.
• I think sans serif fonts are super cool and trendy.
• Her writing style is like a sans serif font - simple and straightforward.

noun the style or appearance of printed matter

• The designer carefully selected a classic serif typeface for the company's new logo.
• I love how this typeface makes the text look so elegant and sophisticated.
• That typeface is so basic, we need something more edgy for this project.
• The typeface of his words seemed to convey a sense of urgency and importance.

verb to support or be a fan of someone or something

preposition a word that shows the relationship between a noun or pronoun and other words in a sentence

• The company's mission statement clearly states what they stan for.
• I love how passionate she is about what she stans for.
• I stan for their new album, it's fire!
• His dedication to his beliefs is what he stans for.