noun
the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques
adjective
relating to or concerned with the art of rhetoric
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The politician's use of rhetoric in his speech was quite persuasive.
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I'm tired of all the empty rhetoric coming from the company's management.
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Don't believe all the hype and rhetoric, just focus on the facts.
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Her rhetoric was like a double-edged sword, cutting through the audience's doubts.