Branding

noun the action or business of promoting and selling products or services, including market research and advertising

• The company's marketing strategy focuses on targeting a specific demographic.
• They're really ramping up their marketing efforts to reach more customers.
• I heard their new marketing campaign is lit!
• Marketing is like planting seeds for future business growth.

noun a piece of writing or other content in a newspaper, magazine, or online publication that resembles an editorial but is intended to promote a product or service

adjective relating to or characteristic of an advertorial

• The company decided to publish an advertorial in the newspaper to promote their new product.
• I saw that advertorial in the magazine about the latest fashion trends.
• That advertorial in the brochure was so cheesy, it looked like a bad infomercial.
• Her speech was like an advertorial for her own skills and accomplishments.