noun
a person, animal, or object that is adopted by a team or organization as a symbolic figure and brings good luck
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The university's mascot is a lion, symbolizing strength and courage.
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We cheered loudly for the team's mascot, a friendly bear.
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That mascot costume is so cool, I wish I could wear it!
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In the business world, the company's logo is like its mascot, representing its brand identity.