Branding Vocabulary

5 words in this vocabulary list

letterhead motto stand for trademark house style

letterhead

noun a printed heading on stationery, stating a person's or organization's name and address

  • The company logo is always prominently displayed on our official letterhead.
  • Make sure to use the company letterhead for all correspondence.
  • I love how the letterhead makes our documents look official.
  • The letterhead of the organization symbolizes its professionalism and authority.

motto

noun a short sentence or phrase chosen as encapsulating the beliefs or ideals guiding an individual, family, or institution

  • The company's motto is 'Excellence through Innovation'.
  • My motto is 'Work hard, play hard'.
  • Her motto is 'YOLO' - you only live once.
  • His motto of 'never give up' kept him going during tough times.

stand for

noun an acronym or abbreviation that represents a longer phrase or concept

verb to represent or symbolize something

preposition to support or advocate for something

  • The acronym NATO stands for North Atlantic Treaty Organization.
  • I always wondered what NASA stands for.
  • I have no idea what LOL stands for.
  • His actions stand for justice and equality.

trademark

noun a symbol, word, or words legally registered or established by use as representing a company or product

verb not applicable

adjective not applicable

adverb not applicable

pronoun not applicable

preposition not applicable

conjunction not applicable

interjection not applicable

article not applicable

  • The company registered their trademark to protect their brand identity.
  • I love the new sneakers with the Nike trademark on them.
  • That logo is their trademark, it's everywhere!
  • Her kindness and generosity have become her trademark.

house style

noun a set of rules for writing and designing documents for a particular organization or publication

  • The architect designed the house style to blend in with the surrounding historical buildings.
  • I love the house style of that cozy cottage with the white picket fence.
  • Check out the cool house style of that new pad down the block.
  • Her fashion sense is definitely house style - classic and timeless.