Business Analytics Vocabulary

noun data that is collected and stored but not used for any purpose

adjective describing data that is unstructured, untapped, or not easily accessible

• Dark data refers to information that is collected and stored by organizations but is not actively used for decision-making.
• Have you heard of dark data? It's all that data just sitting there unused.
• Dark data is like the forgotten leftovers in the back of your fridge - you know it's there but you never use it.
• In the vast sea of data, dark data is like the hidden treasure waiting to be discovered and utilized.

noun a person who has extensive knowledge and skill in using a particular system or technology

• The software was designed with power users in mind, offering advanced features for efficient workflow.
• My brother is a total power user when it comes to gaming, he knows all the cheats and shortcuts.
• She's a power user when it comes to social media, always posting and engaging with followers.
• As a power user of persuasion techniques, he was able to convince the entire team to go with his idea.

noun A visual representation of data where values are depicted using colors on a map or grid

• The heat map displayed the distribution of sales across different regions.
• Check out the heat map to see where most of the action is happening.
• The heat map is lit, showing us where all the hot spots are.
• Just like a heat map, her emotions were clearly visible for everyone to see.