noun
the process of forming ideas or concepts
adjective
related to the formation of ideas or concepts
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The team engaged in a brainstorming session to stimulate ideation for the new project.
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Let's get together and bounce around some ideas for the party - we need some good ideation!
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We need to get our creative juices flowing and come up with some killer ideation for this campaign.
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The artist's mind was a wellspring of endless ideation, constantly churning out new concepts and designs.