Business Marketing Jargon

1 words in this vocabulary list

noun an attempt to make something that is not the case appear true

  • She maintained the pretense of being interested in the conversation, even though she was bored.
  • He's just putting on a pretense to seem cool in front of his friends.
  • Stop with the pretense, we all know you're not really that tough.
  • The smile on her face was just a pretense to hide the pain she was feeling inside.