noun
a phrase or shout that is used to inspire a group of people during a challenging situation or to unite them in a common cause
-
The leader's rallying cry inspired the troops to keep fighting.
-
The team's rallying cry before the game was 'win or go home!'
-
The coach's rallying cry got everyone hyped up for the match.
-
The environmentalist's rallying cry for conservation echoed through the halls of government.