noun
a romantic relationship between two people, especially in a reality TV show, that is often exaggerated or fabricated for the sake of entertainment
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The actors' showmance was just for publicity and did not affect their professional relationship.
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Did you hear about the showmance between the lead actors on that TV show?
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Their showmance was so obvious, everyone knew it was fake.
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Their showmance was like a scripted love story played out in real life.