Competitive Analysis Terms

noun the act of placing or arranging something in a particular position or way

verb present participle of the verb 'position', which means to place or arrange something in a particular position or way

• The company is focusing on improving its market positioning in order to attract more customers.
• She's working on her positioning for the upcoming job interview.
• I need to figure out my positioning for this project, it's due tomorrow.
• His positioning in the debate was clear and strong, earning him the victory.

noun a judgment or estimation of the nature, quality, ability, extent, or significance of something or someone

verb to form an estimate or evaluation of; to assess or appraise

• Before making a decision, it is important to size up all the available options.
• Let's size up the competition before entering the market.
• I need to size up this situation before I can make a move.
• She quickly sized up the new project and knew it would be a success.