Consumer Behavior Jargon

adjective having mixed feelings or contradictory ideas about something or someone

• She felt ambivalent about the new policy changes, unsure if they would benefit the company in the long run.
• I'm kind of ambivalent about going to the party tonight, I'm not sure if I'm in the mood.
• I'm feeling ambivalent AF about this whole situation, like I just can't make up my mind.
• Her emotions were like a seesaw, constantly swinging between love and hate, leaving her feeling ambivalent towards him.

verb the action of forming an opinion or estimate without sufficient information or knowledge

• Based on the evidence provided, I am guessing that the project will be completed by next month.
• I'm guessing we'll have to reschedule the meeting since no one has shown up yet.
• I'm guessing we'll be hitting the beach this weekend, right?
• She was guessing at the answer, hoping to get it right.