noun
a type of marketing that involves engaging consumers through firsthand experiences
adjective
relating to or characteristic of experiential marketing
-
Experiential marketing aims to engage consumers through interactive experiences that create emotional connections with a brand.
-
Experiential marketing is all about getting people to actually experience a product or service in a fun and memorable way.
-
Experiential marketing is like when brands throw cool events and stuff to get you to buy their stuff.
-
Experiential marketing is like planting seeds of brand loyalty through immersive experiences that resonate with consumers.