Consumer Engagement Tactics

noun A story that is intended to evoke pity or sympathy, often by recounting personal hardships or misfortunes.

• The defendant's sob story did not sway the jury during the trial.
• She always has some sob story to tell whenever she's running late.
• I'm not buying his sob story about why he didn't finish his homework.
• Her constant sob story about her problems is starting to wear thin on me.

noun a video game that is created to promote a particular product, service, or brand

• The company decided to create an advergame to promote their new product.
• I spent hours playing that advergame on their website.
• Have you checked out that cool advergame yet?
• Life can sometimes feel like an advergame, with challenges and rewards along the way.

noun a blend of advertising and entertainment, typically used to promote a product or service

• The company's marketing strategy includes a mix of advertising and entertainment, known as advertainment.
• Have you seen that new advertainment campaign from the clothing brand? It's so catchy!
• I love when brands come up with cool advertainment to promote their products.
• In the world of marketing, advertainment is like a magic potion that captivates audiences.