Consumer Insights Glossary

noun a noun is a word that represents a person, place, thing, or idea. In this case, 'research' is a noun because it refers to the systematic investigation into a subject in order to discover facts, establish a theory, or reach a conclusion.

• The company conducted extensive market research before launching their new product.
• They did a bunch of market research before releasing that thing.
• They scoped out the competition before diving into the market.
• Market research is like a compass that guides businesses in the right direction.