noun
a piece of content or feature within a website designed to encourage people to link to it from other websites
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The marketing team created an engaging piece of content as link bait to drive more traffic to the website.
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I saw that clickbait article, it was definitely link bait to get more views.
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That listicle is total link bait, trying to get people to click on it.
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Her Instagram post was like link bait, drawing in followers with catchy captions and hashtags.