noun
a strategy or method used to surprise or startle someone in order to achieve a specific goal
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The marketing team decided to use shock tactics in their new advertising campaign to grab the audience's attention.
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I can't believe they used shock tactics to promote that new movie - it definitely got people talking!
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The artist's music video is full of shock tactics, but that's what makes it so popular.
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Her bold decision to quit her job without a backup plan was like using shock tactics in her life.