Copywriting Techniques

noun a person who works with words; a skilled writer or editor

• The wordsmith crafted a beautiful piece of poetry that moved the audience to tears.
• My friend is such a wordsmith, she can come up with clever puns on the spot.
• I heard that rapper is a real wordsmith, his lyrics are always on point.
• The CEO is a wordsmith when it comes to negotiating deals, he always knows the right thing to say.

noun a style of writing typically used in newspaper headlines, characterized by short, concise phrases and omitting unnecessary words

• The journalist wrote the headline in a concise and attention-grabbing headlinese.
• I always skim through the articles and just read the headlinese to get the main idea.
• I can't stand those clickbait websites with all the exaggerated headlinese.
• His speech was full of headlinese, trying to appeal to the emotions of the audience.

noun a person or entity that creates advertisements

• The ad maker presented a comprehensive marketing campaign to the client.
• The ad maker came up with a cool new commercial for the product.
• The ad maker nailed the ad with their creative skills.
• The ad maker is like a magician, turning ideas into compelling advertisements.

noun a person or group responsible for creating advertisements

• The ad-makers carefully crafted a campaign to appeal to a wider audience.
• Those ad-makers really know how to sell a product.
• The ad-makers are killing it with their latest ad!
• The ad-makers are like artists, painting a picture with words and visuals.