noun
A person whose job is to generate and manage publicity for a public figure, organization, or company.
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The publicist was responsible for managing the company's public image and handling media relations.
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The publicist helped promote the new product launch through social media and press releases.
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The publicist is like the ultimate hype person for celebrities and brands.
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In the world of politics, a publicist is like a magician who can make or break a candidate's image.