noun
a gimmick or routine used to attract attention or entertain others
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The comedian's shtick involves a lot of observational humor and witty one-liners.
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His shtick is to always tell cheesy jokes to break the ice.
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She's got this whole shtick where she pretends to be clueless, but she's actually really smart.
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The politician's shtick of promising change without any concrete plans is starting to wear thin with voters.