Crisis Communication

noun a form of communication, such as newspapers, television, or social media, that is used to share information or news about someone or something in a negative or unfavorable way

• The company is facing a lot of bad press due to the recent scandal.
• The company is getting a ton of bad press because of what happened.
• The company is getting roasted in the media with all this bad press.
• The bad press is like a dark cloud hanging over the company's reputation.

verb to damage the reputation of someone by making false statements about them

• It is illegal to defame someone's character through false accusations.
• Don't defame others with rumors and gossip.
• She's always trying to defame people to make herself look better.
• His actions defame the reputation of the entire organization.

noun extenuation

verb to make (guilt or an offense) seem less serious or more forgivable

• It is important to consider all factors that may extenuate the defendant's actions in court.
• I know you're upset, but there's no need to extenuate the situation.
• Don't try to extenuate your way out of this mess.
• Her smile was enough to extenuate any bad mood I was in.

noun A word that represents a person, place, thing, or idea. In this case, 'public image' is a noun that refers to the perception or reputation of an individual or organization in the eyes of the public.

• The company's public image was carefully managed by the PR team.
• People's opinions of the company were shaped by its public image.
• The celeb's public image took a hit after that scandal.
• Her public image was like a carefully crafted facade, hiding the true person underneath.

noun A plural form of the word 'spokesperson', referring to individuals who speak on behalf of a group or organization.

• The spokesfolk for the company issued a statement regarding the recent product recall.
• I heard the spokesfolk will be giving a press conference later today.
• The spokesfolk spilled the tea on the new project during the interview.
• As the spokesfolk for the team, she was always the one to speak up during meetings.

noun An article indicates whether a noun is specific or nonspecific.

adjective Gripe can also be used as an adjective to describe something that is annoying or irritating.

• A gripe site is a website where consumers can post complaints about a particular company or product.
• I found this gripe site where people were venting about their bad experiences with that company.
• The gripe site was full of rants and raves about the terrible customer service.
• The gripe site was like a virtual punching bag for dissatisfied customers.