noun
a set of characteristics used to categorize and analyze businesses, such as industry, size, revenue, and location
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Firmographics is the study and classification of companies based on various attributes such as industry, size, and revenue.
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Firmographics helps businesses understand their target market better by providing detailed company information.
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Knowing the firmographics of your competitors can give you a competitive edge in the market.
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Just like demographics for individuals, firmographics provide valuable insights into the characteristics of businesses.